Building a relevant, high quality network of connections on LinkedIn will lead to the right people and opportunities for your business. In this post, I share 9 tips that can help you build a smarter LinkedIn network:
LinkedIn provides an incredible opportunity to build your personal influence in a business environment. Your LinkedIn influence begins and ends with your LinkedIn profile. According to LinkedIn:
Members with a complete profile are 40 times more likely to attract opportunities
Your LinkedIn profile is your professional identity today. LinkedIn owns the professional social networking market, and they are building the world’s only economic graph! That means connecting people to opportunities based on their knowledge, skills, experiences, and networks.
If you leave your LinkedIn profile to chance you will never get results. That’s why I advocate that you take control of this valuable professional asset and leverage it for all that it’s worth!
If you post status updates to LinkedIn on a regular basis, your updates are reaching fewer members of your network these days.
This is because LinkedIn is filtering status updates in member news feeds. “Top updates” are the default display and they are shown according to LinkedIn’s internal ranking algorithm.
No one knows exactly how the algorithm works, but we do know that LinkedIn wants to display status updates in the news feed that are relevant and personalized to each member.
If you want your status updates to be seen by your connections and beyond, you will need to be more strategic about your sharing.