LinkedIn Marketing Strategy for Professional Services Entrepreneurs

LinkedIn is one of my specialties. It's an especially important social network for professional services entrepreneurs who depend on their reputation, relationships, referrals and raving fans to grow their businesses.

When I transitioned from a long-term corporate role to becoming an entrepreneur over six years ago, LinkedIn was instrumental in my business “reinvention”. I had to figure out how in the heck to use LinkedIn to cultivate relationships that could help me grow my business as quickly as possible.

What I learned through mostly trial and error is that you can leverage LinkedIn to build your leadership and influence in your industry, market, or niche. By doing so, you will systematically attract the right people and opportunities into your business.

Because LinkedIn's unique “network effect” can be applied to your presence, your network, and your professional insights, you can grow your business in less time. But you have to be purely focused on building your influence to cultivate authentic relationships, not marketing at people or selling to them.

With LinkedIn, you have to put people before profits. The way you do this is by building your personal influence.That's exactly what my new book, Linked to Influence, is all about.

My new book, Linked to Influence, instantly became a #1 Amazon best seller across multiple small business and entrepreneurship categories. It continues to consistently rank in the top 10 and has many 5 star ratings.

It's a strategic playbook that teaches you exactly how to build your influence on LinkedIn and grow your business.

I have been writing, podcasting, and speaking at conferences and events on the topic of LinkedIn since 2011. LinkedIn has named me a Top 25 Social Media Expert and Top 30 Marketing Thought Leader.

(By the way I am not affiliated with LinkedIn in any way)

My book was also featured by LinkedIn in 2016 as their ‘Marketing Book Worth a Look‘.

My Most Popular LinkedIn Posts

Here are some of my most popular LinkedIn posts:

5 Ways to Drive LinkedIn Traffic to Your Website

Put Your Best Face Forward on LinkedIn

5 Tips on How to Be Successful with LinkedIn (#5 is the most important!)

The Power of Sending Personalized Messages on LinkedIn

Should You Accept (or Decline) That LinkedIn Invitation?

Here are a few posts I've either written about LinkedIn or been featured in:

Social Media Examiner: Stephanie Sammons, LinkedIn Marketing Specialist 8 Ways to Better Market Yourself on LinkedIn

Businesses Grow: Grow Your LinkedIn Influence in 5 Steps

LinkedIn Podcast Interviews:

Interview with Mike Stelzner, Founder of Social Media Examiner and host of the Social Media Marketing Podcast: LinkedIn Publishing Platform; What Marketers Need to Know

Interview with Jeff Korhan, author of Built-In Social and host of This Old New Business Podcast: LinkedIn Influence; How to Build a Profitable Digital Presence

Interview with Rich Brooks, host of the Marketing Agents Podcast: Build Your Network and Your Business with LinkedIn

NEW! My live Blab interview with Mike Stelzner of Social Media Examiner: Networking on LinkedIn

My LinkedIn SlideShare presentations have collectively been viewed more than 120,000 times:

Build LinkedIn Influence! 9 Quick Tips


Learn my top tips for building LinkedIn Influence - I'll send you my free tip sheet right away!

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