I am quite excited about a new feature that LinkedIn is launching today. You can now start conversations on LinkedIn through mentions. What this means is that you can “mention” companies and connections in your status updates and comments on the network.
If you're familiar with Twitter mentions, you can expect LinkedIn mentions to work basically the same way. In fact, it looks as if the new feature will integrate directly with Twitter. In other words, if you mention a connection on LinkedIn, and that member has his or her Twitter account connected to LinkedIn, the mention will also show up as a Twitter mention. (This assumes that you choose to send the status update to Twitter through LinkedIn)
I'm a big fan of maximizing impact while minimizing time in social networking, and the LinkedIn mentions feature is certainly going to help with this.
LinkedIn “mentions” is going to bring more of a real-time feel to the network as you will be notified as soon as anyone mentions you or your company. You will see the mentions at the top of the site under “notifications”, which is represented by the small flag symbol.
Mentioning connections on LinkedIn
The LinkedIn Blog states the following regarding mentioning your connections:
“In addition to first-degree connections, you can also mention other LinkedIn members engaged in conversations in the comment sections of posts on the LinkedIn Homepage.”
I've always been an advocate for growing both the breadth and the depth of your LinkedIn network, versus limiting your connections. Every new connection is an opportunity to grow your visibility!
With the new mention feature, you will have the ability to more effectively engage your first-degree connections in updates and conversations. Additionally, you can engage in conversations beyond your first-degree connections in the home page comment sections of posts.
My hope is that you will also be able to engage with commenter's on LinkedIn Influencer posts, as many those posts tend to generate lots of comments. Now, those comments may turn into true dialogue!
Mentioning companies on LinkedIn
Why might you want to mention companies on LinkedIn through your status updates and comments?
By mentioning companies with value-added status updates or commentary, you can engage directly with the company (someone is running the page) and potentially the members who are following the company.
As with all social networking features, don't be the person who abuses the privilege. I'm sure that with this feature we will see plenty of exploitation. Be the smart marketer and build online influence through adding value and empowering others. Use LinkedIn mentions to help other members solve problems, get smarter, and achieve more.
Below is a brief slideshow demonstrating the LinkedIn mentions feature:
LinkedIn mentions is going to bring professional networking into real-time while generating dialogue between members. This is about as close to offline professional networking as you can get!
What do you think? Are you excited about this new LinkedIn feature?